- Online “Project Style” competition now underway at Victoria Gardens and Promenade Temecula.
- Project Runway’s Nick Verreos and The Style Network’s host of How Do I Look?, Jeannie Mai, to make appearances at each shopping center and help choose the next Project Style winner.
Victoria Gardens, and Promenade Temecula, have teamed up with Project Runway designer Nick Verreos and The Style Network’s host of How Do I Look?, Jeannie Mai, for this year’s national “Project Style” competition. This online fashion contest provides local fashion enthusiasts with a chance to show off their unique styles through a regional and national platform.
From now through August 15, Southern California shoppers ages 13 and up, are invited to enter online to compete for a series of $150 gift cards, as well as a $1,000 shopping spree at each of these three Southern California shopping centers. In addition, a winner from each shopping center will have a chance to win a trip to Mercedes Benz Fashion Week 2013 in New York City with celebrity stylist Nick Verreos.
“Social interaction is a key part of the shopping experience, and this online contest provides us with an opportunity to engage with our local community members through a unique online platform,” said Mickey Marraffino, Regional Director for Forest City Enterprises, the parent company for the three shopping centers. “The contest also showcases our fashion retailers at Victoria Gardens and Promenade Temecula by inviting contestants to share the latest trends and fashions from these stores.”
Calling All Stylists: SoCal Shoppers Enter Online
To enter, local shoppers are invited to visit the website of the shopping center nearest them and click on Project Style to upload a photo of themselves in their most stylish outfit, along with a brief explanation of why they should be selected. Two semi-finalists will be selected for each shopping center each month based on overall style, personality and creativity, to compete in an Online Style-Off.
Let the Fans Decide: Public Voting Each Month
Selected semi-finalists will be awarded with a $150 gift card to either Victoria Gardens or Promenade Temecula, and given the challenge to create their most fashionable outfit. Semi-finalists may only use items purchased at retailers from their respective shopping center, along with one additional item from their personal closet.
A brief video and photos of each semi-finalist’s outfit will be posted on the center’s web site and Facebook page. Public online voting will then take place in four monthly rounds, and fans may vote for their favorite look online or via their mobile devices.
Red Carpet Celebrities to Attend Live Style-Off Events at Each Center
Each shopping center will host a final, Live Style-Off event where the finalists from each of the monthly rounds along with one wild-card entry, based on the number of online votes, will compete to be named “Top Trendsetter.” Live events are as follows:
- Victoria Gardens: Live Style-Off Event will take place on September 6, in conjunction with the center’s annual “Fashion Night Out” event.
- Promenade Temecula: Nick Verreos will also attend this Live Style-Off event on September 29.