***Update from LA Beerathon Organizers below (from the event’s Facebook page)***:
“Dear Participants and Friends,
Because of a dispute with the Department of Alcohol Beverage Control, the organizers of the L.A. Beerathon will be refunding your ticket. You will be receiving an email to this effect from our Ticketing Agent explaining how this refund will work within the next day or two.
At issue is the idea that the beer to be consumed at the event was “free”. Thus the day is not being cancelled, as the venues will STILL have EXCELLENT drink and food specials, as well as fun entertainment that is still planned. It will simply not be “free”. Of course, since you all paid $55, and the bars would still be compensated, it wasn’t exactly free, but that’s the kind of semantics that you’ll have to take up with the California Department of Alcohol Beverage Control.
We tried every possible solution and suggested every possible alternative, but a particular inspector at the ABC was already 100% committed to shutting down the event.
So, the venues will still be ready to go, and you can still use the map available. We lose a severe and substantial amount of money in production costs, but we have no choice at this point than to deal with it.
We still want you to have a great time. Remember, the day is not being cancelled, as the venues will STILL be open at the time originally planned, will STILL have EXCELLENT drink and food specials, as well as fun entertainment that is still planned. We just have to be removed from the equation for now and refund your tickets. Participants will still be able to enjoy the camaraderie and friendship that makes a Beerathon so great. Because it starts with the beer, but it’s always been about the friendships.
Have fun out there. We will be with you all in spirit. Please don’t let us down.”
***Original story dated 2/25 below:***
You don’t have to be an Olympic tri-athlete, but if you can down a couple beers then the LA Beerathon is an event for you.
The first ever Los Angeles Beerathon hits the streets of Downtown Los Angeles on March 31. It’s the sister event of the New York City Beerathon that saw beer lovers downing suds throughout the Big Apple for five consecutive years. The success of the East Coast hops and barley-induced event lead organizers to bring it to the West Coast for the first time this March.
For $55 beerathoners get a badge and access to 26 different venues spread throughout Downtown LA. It begins at noon and runs until 1am, so you can surely pace yourself. Don’t worry if you can’t drink a beer at each place. Festival organizers claim only a few have actually finished a “beerathon.”
Each venue serves one beer (12 oz.) to each participant, and some venues will have DJs or live music. The map showing the route and venues won’t be released until the week of the LA Beerathon, but event organizers claim to have “some really fun venues signed up.” Event organizers plan to release the venue locations one by one beginning 26 days from March 31 on the LA Beerathon’s Facebook page.
With beers, bands and DJs the first LA Beerathon is sure to be a fun time. It will also leave you within walking distance of the wide variety of Downtown LA’s ethnic eateries.
A portion of the event’s proceeds go to non-profit and charitable organizations. More information can be found at www.labeerathon.com.
Categories: Bars, Beer and Breweries, Downtown Los Angeles, Drinks, Entertainment, Los Angeles, Music & Concerts breweriescraft beersdowntown los angelesLA beerathonNYC beerathon