Goldenvoice, promoters of the Coachella Valley Music & Arts Festival and Stagecoach Country Music Festival, announced today the purchase of two hundred and eighty acres of land comprised of Eldorado Polo Club, Triangle Bar Farms, Fish Creek and Ambassador Glen Holden’s property. According to Goldenvoice, “The terms of transaction were not disclosed.”
The implications of this are quite obvious. As you can see from the map below, the Eldorado Polo Club is adjacent to the Empire Polo Fields. While the latter is claimed as the home to Coachella and Stagecoach, all promoted by Goldenvoice, the events appear to stretch into the Eldorado Polo Club for parking, camping and other services.
Both concerts have sold out this past year, even with two weekends for Coachella 2012. It is unclear if this will mean more room, which could allow for extra capacity, or if Goldenvoice was leasing the entire grounds previously. Given the size and amenities of the Empire Polo Fields, it seems unlikely that Goldenvoice would be scrapping Empire Polo Fields. We suspect we’ll find out when the 2013 Coachella and Stagecoach roll around.
Perhaps Goldenvoice is looking for a year-round venue they can control, since locals know the Empire Polo Fields are used throughout the year for (you guessed it) polo, limiting the time horizon for Goldenvoice festivals.
Will this permanent location for Goldenvoice festivals mean more festivals coming our way? Goldenvoice has utilized The Glass House and Fox Theater in Pomona. Finally, this leader in Southern California concerts will have its own space for festival concerts.
We raise a toast to the rise of the Inland Empire as the place for fun that LA, OC and SD just can’t handle! Kudos to Goldenvoice!
MyDesert.com, the Coachella Valley’s largest media outlet, also reported the story.Categories: Country Music, Entertainment, Music & Concerts, Palm Springs, Palm Desert & Coachella, Rock Music, The Inland Empire CoachellaGoldenvoiceStagecoach